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The Comeback Kid: The Emily O’Brien Story By Justin Shaw Consumers care about businesses with a story.  Not to be confused with a gimmick - a story. A story born out of authenticity that has the fearlessness to be vulnerable. While a cool logo or a tight catchphrase can make businesses stand out in the marketplace, consumer loyalty is linked to the business’ values and goals. When these characteristics are drawn from a story that speaks to the consumer on an emotional level, businesses earn more than a financial investment: they earn trust.  Hamilton’s own Emily O’Brien has one hell...

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